For swiss luxury watchmaker Hublot I got the chance to be part of the creative team at Frame that designed and animated a series of films for the new ceramic watch series. The challenge was to digitally craft the delicate premium materials, create exceptional lighting and soothing camera moves to present the watches the stunning way they deserve.
Following on from its original black ceramic offering, Hublot has launched its Big Bang Integral Ceramic in three new ceramic colours: white, navy blue and grey, all with built-in scratch-resistance, durability and hypoallergenic properties. A signature material at Hublot, ceramic, represents the perfect fusion of hardness and lightness.
Direction / Design / Animation
Design / Animation
Franz Ferdinand Kubin