Tendril was invited to craft a launch film and animated logo celebrating Maxon's newly minted corporate identity and the unification of Cinema 4D, Red Giant and Redshift.
The film was unveiled during the keynote at Maxon's 3D and Motion Design Show and will be included across Maxon's brand communications going forward.
I got the chance to be part of the team that worked on the ident and the three second logo animation.
Using MAXON’s Cinema 4D professionally for almost 10 years now, it really was a great honor for me to work on the new corporate identity of my 3D weapon of choice.
Process, Design and R&D
Logo Animation Process and R&D
Global Head of Community and Customer Experience
Vice Director Marketing
Mary Anne Ledesma
Director / Art Director
Aleks Liubas, Philip Lueck
Design & Concept Exploration
Franz Ferdinand Kubin, Will Sharkey
Lighting, Render and Compositing
Music & Sound Design