Maxon Ident


Tendril was invited to craft a launch film and animated logo celebrating Maxon's newly minted corporate identity and the unification of Cinema 4D, Red Giant and Redshift.

The film was unveiled during the keynote at Maxon's 3D and Motion Design Show and will be included across Maxon's brand communications going forward.

I got the chance to be part of the team that worked on the ident and the three second logo animation.

Using MAXON’s Cinema 4D professionally for almost 10 years now, it really was a great honor for me to work on the new corporate identity of my 3D weapon of choice.
Year
2021
Client
Maxon
Studio
Tendril  
Full Credits
show  ︎︎︎




















Process, Design and R&D




Logo Animation Process and R&D








Full
Credits

Client
Maxon

Global Head of Community and Customer Experience
Paul Babb

Vice Director Marketing
Andres Hildebrandt



Production Company
Tendril

Creative Director
Nidia Dias

Executive Producer
Mary Anne Ledesma

Producer
Emily McCallen

Director / Art Director
Rita Louro

Design & Concept Exploration
Aleks Liubas, Philip Lueck

Animation
Franz Ferdinand Kubin, Will Sharkey

Lighting, Render and Compositing
Yeseong Kim

Compositing
Corey Larson



Music & Sound Design
Juergen Branz





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