vivo APEX 2020
Introducing the new vivo APEX 2020 concept phone, we designed and executed a sixty second product launch film. Using 2D statements as a starting point we built subtle and stylized animation around the unique features of the phone.
As part of the great global team working on this spot I was able to work on initial lookdev, styleframe design, technical R&D as well as animation. Animation in Cinema 4D and Houdini, rendered with Octane.
![](https://freight.cargo.site/t/original/i/1524424689cbe28ebbdcec19e13989921ff719e0c126f514af7bd0c2190a9390/OPPO_APEX_60sec_Prores4444-00036.jpg)
![](https://freight.cargo.site/t/original/i/7341d571aaafa973a20b9846531da7397caab1a9f3ee38c7fdfc48eb68504f07/OPPO_APEX_60sec_Prores4444-00204.jpg)
![](https://freight.cargo.site/t/original/i/bec04eab450d5282356dfc8f9911b4dfdbcf3034db290bf708f33eddca6b75a4/OPPO_APEX_60sec_Prores4444-00383.jpg)
![](https://freight.cargo.site/t/original/i/3644fccf55728f053159acefeb4d5ba64e77f99832d84447b7c46bb65091b8c5/OPPO_APEX_60sec_Prores4444-00488.jpg)
![](https://freight.cargo.site/t/original/i/a4a680562e55259289bb7074148c190acaa778892dcec772207aa45ecc65679a/OPPO_APEX_60sec_Prores4444-00734.jpg)
![](https://freight.cargo.site/t/original/i/3a74890245b138b400aeb101a9d53360537e498aef120e1bd931ff7b9328ed5e/OPPO_APEX_60sec_Prores4444-01185.jpg)
![](https://freight.cargo.site/t/original/i/36e1d33a6d1b938a9afe8ac7bf87084044ff3902b2d60217ab50229d15b1c729/OPPO_APEX_60sec_Prores4444-01450.jpg)
Process, Design and R&D
![](https://freight.cargo.site/t/original/i/4cc77752c1ce6e16337316dfb332d1ae40d462ac2419cc5d21a79834eaf6d020/oppo_design_lightstreaks_v05_00000.jpg)
![](https://freight.cargo.site/t/original/i/25e75f0f0ad8a224a79413881c5db99a328e0fd2cd866d1ef905340e6f62ea40/oppo_design_lightstreaks_v05_00001.jpg)
![](https://freight.cargo.site/t/original/i/ef6bbc377f53b92550181f2cd6128cc6cb9fd357866a5e28ac90f28389f1cee0/oppo_design_lightstreaks_v05_00002.jpg)
Full
Credits
Client
Oppo
Direction / Design / Animation
Frame
Design / Animation
Frame
Franz Ferdinand Kubin
Philip Lück
Jake WegesinSound Design
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